B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- online product research rate for cosmetics consumers (2017)
65% of consumers research cosmetics online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
astutesolutions.com
Primary
Tier C
https://www.astutesolutions.com/blog/articles/4-crackerjack-ways-to-get-ahead-in-the-cpg-industry ↗
Source Article
4 Crackerjack Ways to Get Ahead in the CPG Industry
Original Research
astutesolutions.com
· Original study ↗
Methodology
Also cited: 45% research cereal online, 55% soap
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
cosmetics consumers: 65% online product research rate. Source: astutesolutions.com (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-research-cosmetics-online-65
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<blockquote cite="https://lighthousedata.io/data/consumers-research-cosmetics-online-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- online product research rate for cosmetics consumers<br><small>Source: astutesolutions.com (2017) · <a href="https://lighthousedata.io/data/consumers-research-cosmetics-online-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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