B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- online product research rate for Generation X (2016)
72% of Generation X use the internet to research products or companies.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Research
Primary
Tier C
https://blog.hollywoodbranded.com/how-to-market-your-brand-to-generation-x ↗
Source Article
How To Market Your Brand To Generation X
How To Market Your Brand To Generation X
Quick Answer
Hollywood Branded takes a deeper look at how to market your brand to Generation X, what makes them tick, and the actors and musicians favored.
Diversity in a Generation
Generation X, also known as the "Baby Bust" generation, were born between the…
Original Research
Forrester Research
· Original study ↗
Methodology
Forrester Research data cited via Dan Schawbel
Methodology documented
Segmentation
Industrymarketing
Channelcontent
Cite this stat
Plain Text
Generation X: 72% online product research rate. Source: Forrester Research (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genx-online-product-research-forrester
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<blockquote cite="https://lighthousedata.io/data/genx-online-product-research-forrester" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- online product research rate for Generation X<br><small>Source: Forrester Research (2016) · <a href="https://lighthousedata.io/data/genx-online-product-research-forrester" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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