B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73.6%
73.6% -- viewability for global benchmarks for mobile web video (H1 2020)
The global viewability benchmark for mobile web video was 73.6% in H1 2020 according to Integral Ad Science.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73.6%
Unit
Percentage
Data Vintage
H1 2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
81
Source
ppc.land
Primary
Tier A
https://ppc.land/ias-releases-benchmarks-for-the-first-half-2020/ ↗
Source Article
IAS releases benchmarks for the first half 2020
Integral Ad Science yesterday released the Media Quality Report H1 2020. The report contains global benchmarks on viewability, time-in-view, ad fraud, and brand safety.
The global benchmarks for viewability:
- Desktop Display: H1 2019 69.2% H1 2020 71.9%
- Desktop Video: H1 2019 71.9% H1 2020 75.2%
…
Original Research
ppc.land
· Original study ↗
Methodology
Integral Ad Science Media Quality Report H1 2020
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
global benchmarks for mobile web video: 73.6% viewability. Source: ppc.land (H1 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-web-video-viewability-h1-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-web-video-viewability-h1-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73.6%</strong> -- viewability for global benchmarks for mobile web video<br><small>Source: ppc.land (H1 2020) · <a href="https://lighthousedata.io/data/mobile-web-video-viewability-h1-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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