B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
32%
32% -- cost per acquisition decrease for Microsoft Advertising Performance Max campaigns (2024)
Combining Microsoft Advertising Performance Max (PMAX) with search campaigns could lead to an average 32% decrease in cost-per-acquisition (CPA).
- on average
- when combining PMAX with search campaigns
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Microsoft Advertising
Primary
Tier B
https://about.ads.microsoft.com/en-us/blog/performance-max-first-results-on-microsoft-advertising ↗
Source Article
Performance Max first results on Microsoft Advertising
Microsoft Advertising's Performance Max (PMAX) campaign type, launched earlier in 2024, has gained traction with advertisers seeking a streamlined approach to advertising across the Microsoft network.
Advertisers might be drawn to PMAX's ability to potentially reduce campaign management time while r…
Original Research
Microsoft Advertising
· Original study ↗
Methodology
Combined with search campaigns
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Microsoft Advertising Performance Max campaigns: 32% cost per acquisition decrease. Source: Microsoft Advertising (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/microsoft-ad-pmax-cpa-decrease
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<blockquote cite="https://lighthousedata.io/data/microsoft-ad-pmax-cpa-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- cost per acquisition decrease for Microsoft Advertising Performance Max campaigns<br><small>Source: Microsoft Advertising (2024) · <a href="https://lighthousedata.io/data/microsoft-ad-pmax-cpa-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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