B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
6.25%
6.25% -- abandoned cart email click through rate for Average Klaviyo user (abandoned cart emails) (2023)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6.25%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Klaviyo
Primary
Tier B
https://www.trymaverick.com/ecommerce-use-case-email-templates/abandoned-cart-email-examples-for-bea… ↗
Source Article
Abandoned Cart Email Examples For Beauty Brands
Hold on to your hats, folks, because this statistic might just knock your socks off: a whopping 70% of online shopping carts are abandoned. That's right, nearly 7 out of 10 shoppers fill their virtual baskets with goodies, only to leave them stranded at the checkout like a forgotten grocery list. Ta…
Original Research
Klaviyo
· Original study ↗
Methodology
Benchmark for the average Klaviyo user's abandoned cart emails, as cited by Maverick; article undated, publication year approximated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Average Klaviyo user (abandoned cart emails): 6.25% abandoned cart email click through rate. Source: Klaviyo (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-avg-abandoned-cart-click-rate
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<blockquote cite="https://lighthousedata.io/data/klaviyo-avg-abandoned-cart-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.25%</strong> -- abandoned cart email click through rate for Average Klaviyo user (abandoned cart emails)<br><small>Source: Klaviyo (2023) · <a href="https://lighthousedata.io/data/klaviyo-avg-abandoned-cart-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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