B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
14.81%
14.81% -- email click through rate for Abandoned cart emails of ecommerce brands using Maverick Optimizer (personalized) (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14.81%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Sources (3)
Maverick
Primary
Tier A
https://www.trymaverick.com/ecommerce-use-case-email-templates/abandoned-cart-email-examples-for-eco… ↗
Source Article
Abandoned Cart Email Examples For Ecommerce Brands
Hold on to your hats, folks, because this statistic might just knock your socks off: a whopping 70% of online shopping carts are abandoned. That's right, nearly 7 out of 10 shoppers fill their virtual baskets with goodies, only to leave them stranded at the checkout like a forgotten grocery list. Ta…
Also cited by
Maverick (trymaverick.com)
https://www.trymaverick.com/ecommerce-use-case-email-templates/abandoned-cart-em…
2026-09-06
Maverick (trymaverick.com)
https://www.trymaverick.com/ecommerce-use-case-email-templates/abandoned-cart-em…
2026-09-06
Original Research
Maverick
· Original study ↗
Methodology
First-party platform data reported by Maverick about its own customers; no date, sample size, or methodology stated. Article is undated, so vintage approximated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Abandoned cart emails of ecommerce brands using Maverick Optimizer (personalized): 14.81% email click through rate. Source: Maverick (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/maverick-optimizer-abandoned-cart-click-rate
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<blockquote cite="https://lighthousedata.io/data/maverick-optimizer-abandoned-cart-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.81%</strong> -- email click through rate for Abandoned cart emails of ecommerce brands using Maverick Optimizer (personalized)<br><small>Source: Maverick (2024) · <a href="https://lighthousedata.io/data/maverick-optimizer-abandoned-cart-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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