B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6.25%
6.25% -- abandoned cart email click through rate for Abandoned cart recovery emails (industry average) (2026)
The industry average click-through rate for automated abandoned cart recovery email sequences is 6.25%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier B
https://attribuly.com/blog/shopify-abandoned-cart-recovery-ultimate-guide/ ↗
Source Article
Shopify Abandoned Cart Recovery: The Ultimate Guide
Original Research
Klaviyo
· Original study ↗
Methodology
Industry-average click-through rate for automated abandoned cart email sequences per Klaviyo's Abandoned Cart Benchmark Report.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Abandoned cart recovery emails (industry average): 6.25% abandoned cart email click through rate. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-abandoned-cart-email-ctr-avg
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<blockquote cite="https://lighthousedata.io/data/klaviyo-abandoned-cart-email-ctr-avg" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.25%</strong> -- abandoned cart email click through rate for Abandoned cart recovery emails (industry average)<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/klaviyo-abandoned-cart-email-ctr-avg" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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