B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
13.3%
13.3% -- abandoned cart email click through rate for Abandoned cart recovery emails (top 10% performers) (2026)
Top 10% performing abandoned cart recovery email sequences achieve a click-through rate of 13.3% or higher.
- Reported as 13.3%+ for top 10% performers
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13.3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier B
https://attribuly.com/blog/shopify-abandoned-cart-recovery-ultimate-guide/ ↗
Source Article
Shopify Abandoned Cart Recovery: The Ultimate Guide
Original Research
Klaviyo
· Original study ↗
Methodology
Top 10% performer click-through rate threshold (13.3% or higher) per Klaviyo's Abandoned Cart Benchmark Report.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Abandoned cart recovery emails (top 10% performers): 13.3% abandoned cart email click through rate. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-abandoned-cart-email-ctr-top10
HTML Embed
<blockquote cite="https://lighthousedata.io/data/klaviyo-abandoned-cart-email-ctr-top10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.3%</strong> -- abandoned cart email click through rate for Abandoned cart recovery emails (top 10% performers)<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/klaviyo-abandoned-cart-email-ctr-top10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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