B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

22%

22% -- abandoned cart email click through rate for E-commerce abandoned cart emails (2025-11)

2025-11  · SpeedyWeb

Abandoned cart reminder emails can generate a click-through rate (CTR) of 22%.

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Attribution: SpeedyWeb View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025-11
Entity
E-commerce abandoned cart emails
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
SpeedyWeb Primary Tier C
https://www.adtrip.pl/post/ai-w-marketing-automation-dla-suplementow-diety-optymalizacja-lejka-sprze… ↗
Confidence: 48/100 Vintage: 2025-11 Channel: Deep Crawl
Source Article
AI w marketing automation dla suplementów diety: optymalizacja lejka sprzedażowego | Adtrip Blog - Adtrip
Spis treści - Wielkość rynku i rola automatyzacji w branży zdrowotnej - Mapowanie lejka sprzedażowego z wykorzystaniem AI - Segmentacja i personalizacja w e-commerce zdrowotnym - Wybór platformy - koszty, funkcje i integracje - Realne wyniki - wzrost konwersji i przychodów - Praktyczne kroki do wdro…
Original Research
SpeedyWeb · Original study ↗

SpeedyWeb data cited by Adtrip; average cart value 280 PLN

Methodology documented
Industrymarketing
Plain Text
E-commerce abandoned cart emails: 22% abandoned cart email click through rate. Source: SpeedyWeb (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandoned-cart-email-ctr-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/abandoned-cart-email-ctr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- abandoned cart email click through rate for E-commerce abandoned cart emails<br><small>Source: SpeedyWeb (2025-11) · <a href="https://lighthousedata.io/data/abandoned-cart-email-ctr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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