B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5.9%
5.9% -- marketing budget for IT services businesses (2021)
According to Gartner's 2021 CMO Spend Survey, IT services businesses spend 5.9% of their revenue on marketing.
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Lighthouse Research Team
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Evidence graded
Value
5.9%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
78
Source
Gartner
Primary
Tier A
https://www.gartner.com/en/marketing/research/annual-cmo-spend-survey-research ↗
Source Article
B2B Marketing Budget: 3 Models To Set An Ideal Spend
Many B2B telecom, IT, and cloud companies ask us what they should be spending on marketing. It’s an excellent question, and one that isn't always easy to answer – especially if you’ve never had a formal B2B marketing budget before.
To help you come up with the right numbers, here are three B2B marke…
Original Research
Gartner
· Original study ↗
Methodology
According to Gartner's 2021 CMO Spend Survey
Methodology documented
Segmentation
Channelrss_feed
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IT services businesses: 5.9% marketing budget. Source: Gartner (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/it-services-marketing-budget-2021
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<blockquote cite="https://lighthousedata.io/data/it-services-marketing-budget-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.9%</strong> -- marketing budget for IT services businesses<br><small>Source: Gartner (2021) · <a href="https://lighthousedata.io/data/it-services-marketing-budget-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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