B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42%
42% -- increase in direction requests for Google Business Profile (GMB) listings with photos (2026)
Businesses with photos on their GMB listings receive 42% more requests for directions.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://kodedigital.expert/blog/2026/01/26/google-my-business-malaysia-optimise-for-local-search/ ↗
Source Article
Google My Business Optimization
Our top-tier consultancy services provide strategic guidance to elevate your entire digital presence.
Learn MoreContents
The Malaysian Digital Landscape: Why Local Presence Matters More Than Ever
In Malaysia’s bustling digital marketplace, where consumers are increasingly turning to online searches …
Original Research
Google
· Original study ↗
Methodology
Blog cites that businesses with photos on GMB listings receive 42% more direction requests; no methodology stated in source. Stat is widely attributed to Google's own analysis of Google Business Profile listings data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Business Profile (GMB) listings with photos: 42% increase in direction requests. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gmb-photos-direction-requests-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gmb-photos-direction-requests-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- increase in direction requests for Google Business Profile (GMB) listings with photos<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/gmb-photos-direction-requests-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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