B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- increase in direction requests for Businesses with photos on local search listings (Google Business Profile) (2025)
Businesses with photos on their Google Business Profile get 42% more requests for directions.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google (Think with Google)
Primary
Tier C
https://www.nuweb.com.my/near-me-local-seo/ ↗
Source Article
Local SEO Malaysia: Dominate 'Near Me' Searches
Introduction: Why Local SEO Matters in Malaysia
Have you ever searched for “best café near me”, “car workshop near me”, or “SEO agency near me”? If so, you’ve used Google’s ‘Near Me’ searches, which have become one of the most powerful tools for local businesses in Malaysia.
With more people using s…
Original Research
Google (Think with Google)
· Original study ↗
Methodology
Cited without attribution in agency blog; matches Google/Think with Google local search listing research on photo impact.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses with photos on local search listings (Google Business Profile): 42% increase in direction requests. Source: Google (Think with Google) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/business-photos-42-percent-direction-requests
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<blockquote cite="https://lighthousedata.io/data/business-photos-42-percent-direction-requests" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- increase in direction requests for Businesses with photos on local search listings (Google Business Profile)<br><small>Source: Google (Think with Google) (2025) · <a href="https://lighthousedata.io/data/business-photos-42-percent-direction-requests" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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