B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42%
42% -- increase in direction requests for Google Business Profile listings (2026)
Businesses with photos receive 42% more requests for directions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Google
Primary
Tier C
https://www.pinmeto.com/glossary/google-business-profile/ ↗
Source Article
Google Business Profile: What It Is & How to Optimize It
Google Business Profile
Google Business Profile (GBP) is Google's free tool that lets businesses manage how they appear across Google Search and Google Maps, including business name, address, hours, photos, reviews, and posts.
What Is Google Business Profile?
Google Business Profile (GBP), formerly …
Original Research
Google
· Original study ↗
Methodology
Businesses with photos vs without; widely cited Google-published stat
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Business Profile listings: 42% increase in direction requests. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gbp-photos-direction-requests-42
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gbp-photos-direction-requests-42" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- increase in direction requests for Google Business Profile listings<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/gbp-photos-direction-requests-42" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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