B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- increase in direction requests for Google Business Profile listings with photos (2026)
Google reports that adding a current logo, cover image, and real office or team photos to a business profile results in 45% more direction requests.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://seovendor.co/google-reviews-missing-from-local-listings-what-agencies-must-do-now/ ↗
Source Article
Google Reviews Missing From Local Listings: What Agencies Must Do Now
Original Research
Google
· Original study ↗
Methodology
Google-reported figure on listings with logo, cover, and real photos
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Business Profile listings with photos: 45% increase in direction requests. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-profile-photos-direction-requests
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-profile-photos-direction-requests" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- increase in direction requests for Google Business Profile listings with photos<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/google-profile-photos-direction-requests" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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