B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42%
42% -- increase in direction requests for Google Business Profiles with quality media (2026)
Businesses with quality media on their Google Business Profile receive 42% more direction requests compared to those with low-quality or no media.
- Cited as general research without a specific study citation named
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Lighthouse Research Team
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Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
news.tobeagency.co
Primary
Tier C
https://news.tobeagency.co/learn/70-of-utah-businesses-cant-explain-what-makes-them-different-heres-… ↗
Source Article
Stand Out With Strong Brand Positioning for Utah Businesses
Utah's Market is Growing: Does Your Business Stand Out?
You know the question is coming. Every marketer, every agency, every potential partner will eventually ask: "What makes your business different?" And if you're like 70% of business owners that we talk to in Utah, you'll default to something lik…
Original Research
news.tobeagency.co
· Original study ↗
Methodology
Cited as 'research shows' without named original study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Business Profiles with quality media: 42% increase in direction requests. Source: news.tobeagency.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gbp-quality-media-direction-requests-2026
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<blockquote cite="https://lighthousedata.io/data/gbp-quality-media-direction-requests-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- increase in direction requests for Google Business Profiles with quality media<br><small>Source: news.tobeagency.co (2026) · <a href="https://lighthousedata.io/data/gbp-quality-media-direction-requests-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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