B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42%
42% -- increase in direction requests for businesses with strong visual content on Google Business Profile (2026)
Businesses with strong visual content on their Google Business Profile experience 42% more direction requests.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Rank #Top 1 GMB in 2026 Proven Ways to Rank by RND Digital
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Methodology
Commonly cited Google-related statistic; original source not identified in article
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
businesses with strong visual content on Google Business Profile: 42% increase in direction requests. Source: (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visual-content-direction-requests-increase
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<blockquote cite="https://lighthousedata.io/data/visual-content-direction-requests-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- increase in direction requests for businesses with strong visual content on Google Business Profile<br><small>Source: (2026) · <a href="https://lighthousedata.io/data/visual-content-direction-requests-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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