B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- engagement rate lift for Facebook brand pages (2025)
Brands receive up to 77% more engagements during weekdays compared to weekends on Facebook alone.
- up to 77%
- original source of data insights not specified
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
anytimedigitalmarketing.com
Primary
Tier C
https://anytimedigitalmarketing.com/2023/11/29/revamping-auto-insurance-sales-with-digital-marketing… ↗
Source Article
Revamping Auto Insurance Sales With Digital Marketing 2025
Original Research
anytimedigitalmarketing.com
· Original study ↗
Methodology
Cited as 'data insights' in marketing blog; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook brand pages: 77% engagement rate lift. Source: anytimedigitalmarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-weekday-engagement-lift
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<blockquote cite="https://lighthousedata.io/data/facebook-weekday-engagement-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- engagement rate lift for Facebook brand pages<br><small>Source: anytimedigitalmarketing.com (2025) · <a href="https://lighthousedata.io/data/facebook-weekday-engagement-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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