B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- engagement rate lift for visual ad content (2024)
Visual content drives 80% more engagement than text-only ads.
- compared to text-only ads
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://investornitro.com/blog/facebook-vs-google-ads-real-estate-investor/ ↗
Source Article
Facebook vs. Google: Which Ad Platform Works Better for Real Estate Investors? - Investor Nitro
As a real estate investor, your goal is to find motivated sellers fast—before your competitors do. Paid advertising is one of the quickest ways to get in front of those sellers, and two platforms dominate the game: Google Ads and Facebook Ads. Both can drive leads, but which one works better for rea…
Original Research
Sprout Social
· Original study ↗
Methodology
Cited from Sprout Social 2024 study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
visual ad content: 80% engagement rate lift. Source: Sprout Social (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visual-content-engagement-lift-2024
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<blockquote cite="https://lighthousedata.io/data/visual-content-engagement-lift-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- engagement rate lift for visual ad content<br><small>Source: Sprout Social (2024) · <a href="https://lighthousedata.io/data/visual-content-engagement-lift-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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