B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- engagement rate lift for Brands tailoring content to audience interests (2022)
Brands tailoring content to their audience's interests experienced a 77% increase in engagement rates.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://linchpinseo.com/blog/snackable-content/ ↗
Source Article
Linchpin SEO : How to Create Snackable Content: Benefits, Types, Process
In our fast-paced, digital world, where attention spans are becoming shorter by the minute, the battle for customer attention has never been fiercer. Amidst this competition, a new type of content has emerged, making waves across various digital platforms – snackable content.
As the term implies, Sn…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited as a 2022 Content Marketing Institute report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands tailoring content to audience interests: 77% engagement rate lift. Source: Content Marketing Institute (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/audience-interest-tailoring-77pct-engagement
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<blockquote cite="https://lighthousedata.io/data/audience-interest-tailoring-77pct-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- engagement rate lift for Brands tailoring content to audience interests<br><small>Source: Content Marketing Institute (2022) · <a href="https://lighthousedata.io/data/audience-interest-tailoring-77pct-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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