B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
30%
30% -- engagement rate lift for email marketers who A/B test consistently (2024)
Email marketers who consistently A/B test report 30% to 50% higher engagement.
- Reported in source as a range (30–50%) rather than a single point estimate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
https://www.peergenics.com/post/email-marketing-integration-with-salesforce ↗
Source Article
Email Marketing Integration with Salesforce Done Easy
Estimated read time: 12 minutes
Word count target: 2200
Learn how to simplify Salesforce email marketing integration for better lead nurturing, campaign automation, and ROI. This guide explores tools, best practices, and insider tips to streamline your email efforts—without the tech headaches.
If yo…
Original Research
Litmus
· Original study ↗
Methodology
Range 30-50% reported; midpoint 40% used. Cited as 'Litmus State of Email Report, 2024'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketers who A/B test consistently: 30% engagement rate lift. Source: Litmus (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ab-testing-email-engagement-lift-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ab-testing-email-engagement-lift-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- engagement rate lift for email marketers who A/B test consistently<br><small>Source: Litmus (2024) · <a href="https://lighthousedata.io/data/ab-testing-email-engagement-lift-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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