B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
32%
32% -- engagement rate lift for Interactive campaigns vs static ads (2026)
Campaigns that incorporate interactive elements see a 32% higher engagement rate compared to static ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Interactive Advertising Bureau (IAB)
Primary
Tier C
https://applaunchpartners.com/pre-order-profits-the-bakers-marketing-secret/ ↗
Source Article
Pre
Original Research
Interactive Advertising Bureau (IAB)
· Original study ↗
Methodology
Cited as a 2026 IAB report; methodology not described in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Interactive campaigns vs static ads: 32% engagement rate lift. Source: Interactive Advertising Bureau (IAB) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iab-interactive-campaigns-engagement-lift-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/iab-interactive-campaigns-engagement-lift-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- engagement rate lift for Interactive campaigns vs static ads<br><small>Source: Interactive Advertising Bureau (IAB) (2026) · <a href="https://lighthousedata.io/data/iab-interactive-campaigns-engagement-lift-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.