B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- engagement rate lift for press releases with targeted messaging (2025)
Press releases with targeted messaging achieve 30% higher engagement rates than generic releases.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PR Newswire
Primary
Tier C
https://applaunchpartners.com/launch-press-release-guide-for-indie-devs-in-2026/ ↗
Source Article
Indie Dev Press Release Tactics: Q1 2026 Launch Guide
Original Research
PR Newswire
· Original study ↗
Methodology
Cited from a 2025 PR Newswire report; methodology not stated in source article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
press releases with targeted messaging: 30% engagement rate lift. Source: PR Newswire (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/press-release-targeted-messaging-engagement-2025
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<blockquote cite="https://lighthousedata.io/data/press-release-targeted-messaging-engagement-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- engagement rate lift for press releases with targeted messaging<br><small>Source: PR Newswire (2025) · <a href="https://lighthousedata.io/data/press-release-targeted-messaging-engagement-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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