B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- viewability for European average display advertising (Q2 2018)
European average display ad viewability rate was 61% in Q2 2018.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
Q2 2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Meetrics
Primary
Tier A
https://socialpress.pl/2018/08/polska-na-koncu-europejskiej-stawki-pod-wzgledem-widocznosci-reklam-o… ↗
Source Article
Polska na końcu europejskiej stawki pod względem widoczności reklam online | SOCIALPRESS
reklama
Dokładnie połowa reklam emitowanych w zasobach polskiego internetu jest niewidoczna dla odbiorców. Średnia dla wszystkich badanych rynków w Europie była sporo wyższa od wyniku polskiego i wyniosła 61 proc.
Jak wynika z raportu “Meetrics Benchmark Report Q2/2018” w drugim kwartale br. odsetek…
Original Research
Meetrics
· Original study ↗
Methodology
Based on Meetrics Benchmark Report Q2/2018
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
European average display advertising: 61% viewability. Source: Meetrics (Q2 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/europe-display-ad-viewability-2018-q2
HTML Embed
<blockquote cite="https://lighthousedata.io/data/europe-display-ad-viewability-2018-q2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- viewability for European average display advertising<br><small>Source: Meetrics (Q2 2018) · <a href="https://lighthousedata.io/data/europe-display-ad-viewability-2018-q2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.