B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4
4 -- click through rate multiple for Email campaigns sent via Emailbidding platform (2022-01)
Email campaigns sent via the Emailbidding platform achieve a click-through rate (CTR) 4 times higher than conventional email marketing sending and targeting techniques.
- Self-reported vendor press release claim without detailed baseline methodology or absolute CTR figures.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2022-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Audience Serv
Primary
Tier A
https://audienceserv.com/blog/es/audience-serv-adquiere-emailbidding/ ↗
Source Article
Audience Serv adquiere Emailbidding - Audience Serv
Original Research
Audience Serv
· Original study ↗
Methodology
Vendor-reported relative CTR: email campaigns sent with Emailbidding show CTR 4 times higher compared to conventional email marketing sending and targeting techniques; no absolute baseline CTR value provided.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email campaigns sent via Emailbidding platform: 4 click through rate multiple. Source: Audience Serv (2022-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emailbidding-email-ctr-multiple-vs-conventional
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emailbidding-email-ctr-multiple-vs-conventional" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- click through rate multiple for Email campaigns sent via Emailbidding platform<br><small>Source: Audience Serv (2022-01) · <a href="https://lighthousedata.io/data/emailbidding-email-ctr-multiple-vs-conventional" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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