B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
38x
38x -- email marketing roi per dollar spent for Email marketing (aggregate, all industries) (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38x
Unit
Ratio
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Data & Marketing Association (DMA)
Primary
Tier C
https://ecomsaasreviews.com/what-is-the-best-crm-email-marketing-software/ ↗
Source Article
Best CRM Email Marketing Software
The top CRM email marketing platforms offer distinct advantages for different business needs. HubSpot and Pardot excel in B2B environments, while Mailchimp and ActiveCampaign dominate e-commerce solutions. Sendinblue (Brevo) provides excellent value for small businesses with unlimited contacts, and …
Also cited by
2026-09-14
Original Research
Data & Marketing Association (DMA)
· Original study ↗
Methodology
Article is undated and no collection date was provided; publication year inferred as 2023 or later from the 'Sendinblue (Brevo)' reference (Brevo rebrand occurred in 2023). The ROI figure is unattributed in the source; the 38:1 email ROI benchmark is widely attributed to the DMA's 2015 email marketing research. Value represents $38 in revenue generated per $1 spent (38:1 ratio).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing (aggregate, all industries): 38x email marketing roi per dollar spent. Source: Data & Marketing Association (DMA) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-roi-38-per-dollar
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<blockquote cite="https://lighthousedata.io/data/email-marketing-roi-38-per-dollar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38x</strong> -- email marketing roi per dollar spent for Email marketing (aggregate, all industries)<br><small>Source: Data & Marketing Association (DMA) (2023) · <a href="https://lighthousedata.io/data/email-marketing-roi-38-per-dollar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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