B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
36x
36x -- email marketing roi per dollar spent for Email content (email marketing) (2025)
Email content generates an average return on investment of $36 for every $1 spent according to HubSpot's annual research study.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36x
Unit
Ratio
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://blvr.com/resources/the-communication-crisis-how-the-grow-nurture-plan-can-transform-your-chu… ↗
Source Article
How the Grow + Nurture Plan Can Transform Church Communication
Church Branding / BY Adam McWethy
The Communication Crisis: How the Grow + Nurture Plan Can Transform Your Church
Published On 02.04.2025
INTRODUCTION:
Why Your Church Needs to Rethink Its Communications Plan… Now
In today’s rapidly changing world, churches face an urgent need to transform their com…
Original Research
HubSpot
· Original study ↗
Methodology
Attributed to 'Hubspot's annual research study'; secondary citation from agency blog, specific study year not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email content (email marketing): 36x email marketing roi per dollar spent. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-roi-36-per-dollar
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<blockquote cite="https://lighthousedata.io/data/email-marketing-roi-36-per-dollar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36x</strong> -- email marketing roi per dollar spent for Email content (email marketing)<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/email-marketing-roi-36-per-dollar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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