B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
42
42 -- email marketing roi per dollar spent for Email marketing (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
DMA (Data & Marketing Association)
Primary
Tier C
https://www.mailgo.ai/blog/b2b-email-marketing_19 ↗
Source Article
How Smart B2B Email Marketing Can Actually Boost Your Sales
How Smart B2B Email Marketing Can Actually Boost Your Sales
Definition of B2B Email Marketing
B2B email marketing is a digital marketing strategy where businesses communicate with other businesses via email. This can involve sending newsletters, promotional materials, product updates, or other types…
Original Research
DMA (Data & Marketing Association)
· Original study ↗
Methodology
Article cites a DMA study stating the average return is $42 for every $1 spent on email marketing. The DMA study year and methodology are not specified in the article; this figure corresponds to DMA's widely cited email marketing ROI benchmark. Value expressed as dollars returned per dollar spent.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing: 42 email marketing roi per dollar spent. Source: DMA (Data & Marketing Association) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-roi-dma-42-per-dollar
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<blockquote cite="https://lighthousedata.io/data/email-marketing-roi-dma-42-per-dollar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42</strong> -- email marketing roi per dollar spent for Email marketing<br><small>Source: DMA (Data & Marketing Association) (2025) · <a href="https://lighthousedata.io/data/email-marketing-roi-dma-42-per-dollar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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