B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79
79 -- email marketing roi per dollar spent for Omnisend merchants on paid plans (2025)
Omnisend merchants on paid plans generated an average ROI of $79 per $1 invested in 2025.
- Self-reported/calculated benchmark from Omnisend data
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Omnisend
Primary
Tier C
https://www.lucaattolini.com/email-marketing-mailchimp/ ↗
Source Article
Email Marketing Mailchimp: come funziona [2026] - Luca Attolini
L’email marketing Mailchimp è la scelta di default di migliaia di aziende italiane, non perché sia la migliore ma perché è la prima che hanno incontrato. L’email marketing Mailchimp poggia su una piattaforma generalista che, dopo l’acquisizione di Intuit, ha alzato i prezzi e ridotto le funzioni gra…
Original Research
Omnisend
· Original study ↗
Methodology
Average $79 return per $1 invested for Omnisend paid-plan merchants; attributed in-article to Omnisend, 2025.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Omnisend merchants on paid plans: 79 email marketing roi per dollar spent. Source: Omnisend (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/omnisend-paid-merchants-email-roi-2025
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<blockquote cite="https://lighthousedata.io/data/omnisend-paid-merchants-email-roi-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79</strong> -- email marketing roi per dollar spent for Omnisend merchants on paid plans<br><small>Source: Omnisend (2025) · <a href="https://lighthousedata.io/data/omnisend-paid-merchants-email-roi-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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