B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40x
40x -- email marketing roi per dollar spent for Email marketing programs of ExactTarget customers (2014)
For every dollar spent on email marketing, ExactTarget customers get $40 back in return.
- Vendor executive claim quoting ExactTarget customer returns
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40x
Unit
Ratio
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ExactTarget (via The Guardian)
Primary
Tier C
http://emailmarketingspecialisten.nl/category/roi/ ↗
Source Article
How to Get Your Emails Opened and Read – Infographic
The ultimate goal of email marketing activities is the same for everybody — to get recipients to react to your newsletters; first – to intrigue them with your subject line, so they open the message; second – to engage them, so they don’t close and delete it the very moment it’s open, rather (at leas…
Original Research
ExactTarget (via The Guardian)
· Original study ↗
Methodology
Vendor executive claim (Bryan Wade, SVP Channel Products, ExactTarget) quoted in The Guardian: 'for every dollar they spend on email marketing they get $40 back' (40:1 ROI). Exact measurement period not stated; cited in a blog post circa January 2014.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing programs of ExactTarget customers: 40x email marketing roi per dollar spent. Source: ExactTarget (via The Guardian) (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/exacttarget-email-marketing-roi-per-dollar
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<blockquote cite="https://lighthousedata.io/data/exacttarget-email-marketing-roi-per-dollar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40x</strong> -- email marketing roi per dollar spent for Email marketing programs of ExactTarget customers<br><small>Source: ExactTarget (via The Guardian) (2014) · <a href="https://lighthousedata.io/data/exacttarget-email-marketing-roi-per-dollar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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