B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45
45 -- email marketing roi per dollar spent for Retail and ecommerce sector email marketing (2025)
Email marketing for retail and ecommerce generated a benchmark return of $45 per $1 spent in 2025.
- Reported by Omnisend
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Omnisend
Primary
Tier C
https://www.lucaattolini.com/email-marketing-mailchimp/ ↗
Source Article
Email Marketing Mailchimp: come funziona [2026] - Luca Attolini
L’email marketing Mailchimp è la scelta di default di migliaia di aziende italiane, non perché sia la migliore ma perché è la prima che hanno incontrato. L’email marketing Mailchimp poggia su una piattaforma generalista che, dopo l’acquisizione di Intuit, ha alzato i prezzi e ridotto le funzioni gra…
Original Research
Omnisend
· Original study ↗
Methodology
$45 per $1 spent benchmark for retail/ecommerce, attributed in-article to Omnisend, 2025.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retail and ecommerce sector email marketing: 45 email marketing roi per dollar spent. Source: Omnisend (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-ecommerce-email-marketing-roi-2025
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<blockquote cite="https://lighthousedata.io/data/retail-ecommerce-email-marketing-roi-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45</strong> -- email marketing roi per dollar spent for Retail and ecommerce sector email marketing<br><small>Source: Omnisend (2025) · <a href="https://lighthousedata.io/data/retail-ecommerce-email-marketing-roi-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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