B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

36%

36% -- sms click through rate for E-commerce businesses (2022)

Name: Sms Click Through Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2022 · SimpleTexting

E-commerce businesses experience a 36% click-through rate on SMS marketing.

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Attribution: SimpleTexting View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

36%

Unit

Percentage

Data Vintage

2022

Entity

E-commerce businesses

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

SimpleTexting Primary Tier A

http://denverweb.design/sms-statistics/ ↗

Confidence: 57/100 Vintage: 2022 Channel: Wayback

Source Article

2022 Texting & SMS Marketing Statistics

We surveyed 1000+ consumers, business owners, and digital marketers to understand how these parties view texting and SMS marketing in 2022. Denver Web Design Agency Text message marketing has been around for several years, but in 2022, it’s experiencing a massive renaissance. On average, 27% more bu…

Original Research

SimpleTexting · Original study ↗

Methodology

Reported in SimpleTexting 2022 SMS marketing report

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

E-commerce businesses: 36% sms click through rate. Source: SimpleTexting (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-sms-ctr-2022

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<blockquote cite="https://lighthousedata.io/data/ecommerce-sms-ctr-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- sms click through rate for E-commerce businesses<br><small>Source: SimpleTexting (2022) · <a href="https://lighthousedata.io/data/ecommerce-sms-ctr-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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