B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- chatbot preference rate for customers (2026)
73% of customers prefer interacting with chatbots for simple queries.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
our-clients.com
Primary
Tier C
https://www.our-clients.com/why-the-chatbot-a-tool-that-is-becoming-more-widespread-is-changing-cust… ↗
Source Article
Why THE CHATBOT: A TOOL THAT IS BECOMING MORE WIDESPREAD is changing customer service
The landscape of customer service is undergoing a profound transformation as businesses worldwide embrace artificial intelligence-powered chatbots to revolutionise their customer interactions. These sophisticated digital assistants have evolved from simple rule-based systems into intelligent convers…
Original Research
our-clients.com
· Original study ↗
Methodology
Cited as 'recent industry studies' without named source
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 82% | |
| 2026 (current) | 73% | -11.0% |
Segmentation
IndustryB2C
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
customers: 73% chatbot preference rate. Source: our-clients.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-prefer-chatbots-simple-queries-73
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<blockquote cite="https://lighthousedata.io/data/customers-prefer-chatbots-simple-queries-73" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- chatbot preference rate for customers<br><small>Source: our-clients.com (2026) · <a href="https://lighthousedata.io/data/customers-prefer-chatbots-simple-queries-73" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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