B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

67%

67% -- chatbot preference rate for Indian B2B buyers (2025)

2025  · Salesforce

67% of Indian B2B buyers prefer using a chatbot over phone or form during initial enquiry.

  • Specifically applies to preference during initial enquiry compared to phone or form
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Attribution: Salesforce View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Indian B2B buyers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Salesforce Primary Tier C
https://magicworksitsolutions.com/blog/ai-chatbot-vs-lead-forms-b2b-india ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
AI Chatbots vs Lead Forms India B2B 2026: Conversion Data Compared
If you are running Google Ads or Meta Ads for a B2B business in India, you are paying for traffic to your website every single day. The question is not whether that traffic is arriving. The question is what happens to it after it arrives. And the honest answer, for the majority of Indian B2B compani…
Original Research
Salesforce · Original study ↗

Cited from Salesforce State of Service Report 2025 (global with India segment)

Methodology documented
Industrymarketing
Plain Text
Indian B2B buyers: 67% chatbot preference rate. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatbot-preference-india-b2b
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<blockquote cite="https://lighthousedata.io/data/chatbot-preference-india-b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- chatbot preference rate for Indian B2B buyers<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/chatbot-preference-india-b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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