B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

44%

44% -- chatbot preference rate for US consumers (2021)

2021

44% of US consumers say they prefer chatbots to human agents.

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Lighthouse Research Team
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Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2021
Entity
US consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source Article
5 Practical Ways Machine Learning is Improving Business Operations | Ayehu
Today’s forward-thinking organizations are leveraging the power of artificial intelligence to automate the decision making process. In fact, corporate investment in AI is predicted to reach $100 billion by the year 2025. As a result of this rapid digital transformation, many changes are underway in …

Survey figure cited by Ayehu blog; original survey source not identified

Methodology documented
Industrymarketing
Plain Text
US consumers: 44% chatbot preference rate. Source: (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-prefer-chatbots-2021
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<blockquote cite="https://lighthousedata.io/data/us-consumers-prefer-chatbots-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- chatbot preference rate for US consumers<br><small>Source:  (2021) · <a href="https://lighthousedata.io/data/us-consumers-prefer-chatbots-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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