B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- service retention rate for US dealership service customers (vehicles 2 years old or newer) (2025)
According to a 2025 Cox Automotive study, 54% of customers with vehicles 2 years old or newer returned to the selling dealership for service.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cox Automotive
Primary
Tier B
https://www.tvi-mp3.com/testimonials/1 ↗
Source Article
TVI Market Pro 3
“ I see more and more new customers! The reporting that they have is excellent! ”
Ralph Wilson, Dealer Principal
Various Dealer Partners
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Original Research
Cox Automotive
· Original study ↗
Methodology
Cox Automotive study cited by TVI MarketPro3; same study notes retention was 72% two years prior (~2023), indicating a sharp decline in service-lane loyalty.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US dealership service customers (vehicles 2 years old or newer): 54% service retention rate. Source: Cox Automotive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cox-dealer-service-retention-2025
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<blockquote cite="https://lighthousedata.io/data/cox-dealer-service-retention-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- service retention rate for US dealership service customers (vehicles 2 years old or newer)<br><small>Source: Cox Automotive (2025) · <a href="https://lighthousedata.io/data/cox-dealer-service-retention-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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