B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- dealership service retention rate for US dealership service customers (vehicles 2 years old or newer) (2025)
Only 54% of customers with vehicles 2 years old or newer returned to the selling dealership for service in 2025.
- Down sharply from 72% two years prior
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cox Automotive
Primary
Tier B
https://www.tvi-mp3.com/testimonials/2 ↗
Source Article
TVI Market Pro 3
“I’ve got more customers than we’ve had in the past, and the big thing is they are new customers.”
Chris Shillinger, Service Manager
Various Dealer Partners
“Nothing makes us happier than to hear such great feedback from our happy clients. This is why we do what we do. We love to hear about the impa…
Original Research
Cox Automotive
· Original study ↗
Methodology
Cox Automotive study on dealership service retention; down from 72% two years prior
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US dealership service customers (vehicles 2 years old or newer): 54% dealership service retention rate. Source: Cox Automotive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cox-dealership-service-retention-54pct-2025
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<blockquote cite="https://lighthousedata.io/data/cox-dealership-service-retention-54pct-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- dealership service retention rate for US dealership service customers (vehicles 2 years old or newer)<br><small>Source: Cox Automotive (2025) · <a href="https://lighthousedata.io/data/cox-dealership-service-retention-54pct-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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