B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- dealership service retention rate for US car dealership service customers (vehicles 2 years old or newer) (2025)
In 2025, 54% of customers with vehicles 2 years old or newer returned to the selling dealership for service according to a Cox Automotive study.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cox Automotive
Primary
Tier C
https://www.tvi-mp3.com/partners ↗
Source Article
Partners | TVI Market Pro 3
Experience
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Various Dealer Partners
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Original Research
Cox Automotive
· Original study ↗
Methodology
Cox Automotive study as cited by TVI MarketPro3; measures share of customers with vehicles aged 2 years or newer who return to the selling dealership for service; down from 72% two years prior
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 72% | |
| 2025 (current) | 54% | -25.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US car dealership service customers (vehicles 2 years old or newer): 54% dealership service retention rate. Source: Cox Automotive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cox-dealership-service-retention-2025
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<blockquote cite="https://lighthousedata.io/data/cox-dealership-service-retention-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- dealership service retention rate for US car dealership service customers (vehicles 2 years old or newer)<br><small>Source: Cox Automotive (2025) · <a href="https://lighthousedata.io/data/cox-dealership-service-retention-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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