B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- dealership service retention rate for US dealerships (vehicles 2 years old or newer) (2025)
In 2025, a Cox Automotive study found that only 54% of customers with vehicles 2 years old or newer returned to the selling dealership for service.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cox Automotive
Primary
Tier B
https://www.tvi-mp3.com/blog/automotive-service-marketing-ideas/ ↗
Source Article
Automotive Service Marketing Ideas for Dealerships
Share:
LinkedInAs a dealership leader, you likely find yourself scratching your head for automotive service marketing ideas to increase your RO. Dealerships have countless options when it comes to enticing potential customers to frequent their auto repair service department. Auto shop marketing stra…
Original Research
Cox Automotive
· Original study ↗
Methodology
Cox Automotive study on dealership service retention
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US dealerships (vehicles 2 years old or newer): 54% dealership service retention rate. Source: Cox Automotive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cox-dealership-service-retention-2yr-vehicles-2025
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<blockquote cite="https://lighthousedata.io/data/cox-dealership-service-retention-2yr-vehicles-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- dealership service retention rate for US dealerships (vehicles 2 years old or newer)<br><small>Source: Cox Automotive (2025) · <a href="https://lighthousedata.io/data/cox-dealership-service-retention-2yr-vehicles-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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