B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- service retention rate for US automotive dealership service customers (vehicles 2 years old or newer) (2025)
According to a 2025 Cox Automotive study, 54% of customers with vehicles 2 years old or newer returned to the selling dealership for service.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cox Automotive
Primary
Tier B
https://www.tvi-mp3.com/the-company ↗
Source Article
The Company | TVI Market Pro 3
By Bill and Marilyn Allen
Almost forty years later the Allen family keeps “family” at the heart of the daily operations.
TVI kicked off at the kitchen table in 1982 when founders, Bill and Marilyn Allen, would manually scour through massive binders of data to provide the automotive industry with val…
Original Research
Cox Automotive
· Original study ↗
Methodology
Cox Automotive study on dealership service retention as cited by TVI MarketPro3; down sharply from 72% two years prior (~2023).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US automotive dealership service customers (vehicles 2 years old or newer): 54% service retention rate. Source: Cox Automotive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dealership-service-retention-54-percent-2025
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<blockquote cite="https://lighthousedata.io/data/dealership-service-retention-54-percent-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- service retention rate for US automotive dealership service customers (vehicles 2 years old or newer)<br><small>Source: Cox Automotive (2025) · <a href="https://lighthousedata.io/data/dealership-service-retention-54-percent-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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