B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- service retention rate for owners of vehicles two years old or newer (2025)
In 2025, 54% of owners of vehicles two years old or newer returned to their selling dealership for service.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cox Automotive
Primary
Tier B
https://www.ikontechnologies.com/dealers-digest/how-to-maximize-car-dealership-service-retention-a-g… ↗
Source Article
How to Maximize Car Dealership Service Retention: A Guide for Franchise Car Dealers
The Ikon BlogHow to Maximize Car Dealership Service Retention: A Guide for Franchise Car Dealers
The automotive retail landscape presents a critical structural paradox for franchise car dealers. Fixed operations departments have recently achieved historic revenue milestones, with the average dealers…
Original Research
Cox Automotive
· Original study ↗
Methodology
Down from 72% in 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
owners of vehicles two years old or newer: 54% service retention rate. Source: Cox Automotive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/late-model-service-retention-2025
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<blockquote cite="https://lighthousedata.io/data/late-model-service-retention-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- service retention rate for owners of vehicles two years old or newer<br><small>Source: Cox Automotive (2025) · <a href="https://lighthousedata.io/data/late-model-service-retention-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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