B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2%
2% -- sms click through rate for Businesses using SMS marketing (2022-10)
Businesses should aim for an SMS click-through rate (CTR) of at least 2%.
- Recommended rule of thumb/minimum target rather than an empirical average benchmark
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2022-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dexatel.com
Primary
Tier C
https://dexatel.com/blog/sms-open-rates/ ↗
Source Article
SMS Marketing Open Rates: Why Are They So High?
SMS Marketing Open Rates: What Makes Them So High?
Published: Oct 10, 2022
We all know that SMS open rates are significantly higher than email or push notifications, which have an open rate of around 5%.
In fact, almost everyone who receives an SMS message opens and reads it.
That’s why most busines…
Original Research
dexatel.com
· Original study ↗
Methodology
Recommended minimum click-through rate for SMS marketing campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses using SMS marketing: 2% sms click through rate. Source: dexatel.com (2022-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/business-sms-ctr-benchmark-2
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<blockquote cite="https://lighthousedata.io/data/business-sms-ctr-benchmark-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- sms click through rate for Businesses using SMS marketing<br><small>Source: dexatel.com (2022-10) · <a href="https://lighthousedata.io/data/business-sms-ctr-benchmark-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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