B
Evidence Grade B
Graded
under review
Safe to Cite
Current
25%
25% -- profit increase from retention for e-commerce businesses (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Bain & Company
Primary
Tier B
https://www.31west.net/blog/strategies-improving-e-commerce-customer-service/ ↗
Source Article
Effective Strategies For Improving E-commerce Customer Service
Also cited by
Original Research
Bain & Company
· Original study ↗
Methodology
Bain & Company study cited; range 25%-95%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce businesses: 25% profit increase from retention. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bain-retention-profit-increase
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<blockquote cite="https://lighthousedata.io/data/bain-retention-profit-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from retention for e-commerce businesses<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/bain-retention-profit-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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