B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- profit increase from retention for Businesses (mobile apps) (2026)
A 5% increase in user retention can lead to a 25% increase in profits.
- Cited secondhand from Bain & Company without original report details
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier C
https://applaunchpartners.com/app-launch-guide-scale-your-app-in-2026/ ↗
Source Article
App Launch Guide: Scale Your App by 2026
Original Research
Bain & Company
· Original study ↗
Methodology
Bain & Company finding cited secondhand; no specific report named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses (mobile apps): 25% profit increase from retention. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-profit-increase-bain
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<blockquote cite="https://lighthousedata.io/data/retention-profit-increase-bain" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from retention for Businesses (mobile apps)<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/retention-profit-increase-bain" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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