B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- profit increase from retention for companies across industries (2026)
A 5% increase in customer retention can increase profits by 25% to 95%, depending on the industry.
- Depends on the industry
- Part of a range of 25–95%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier C
https://www.sharecrm.com/blog/what-is-customer-engagement-strategies-that-drive-retention/ ↗
Source Article
What Is Customer Engagement? Strategies That Drive Retention
TL;DR: Customer engagement is the ongoing quality of interactions between a business and its customers — and it directly determines retention and revenue growth. Companies with strong engagement strategies retain up to 89% of their customers, compared to just 33% for those without one.
Every B2B tea…
Original Research
Bain & Company
· Original study ↗
Methodology
Range of 25%-95%; midpoint 60 used. Attributed to Bain & Company.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies across industries: 25% profit increase from retention. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-5pct-profit-25-95pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retention-5pct-profit-25-95pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from retention for companies across industries<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/retention-5pct-profit-25-95pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.