B Evidence Grade B Graded under review Safe to Cite Dated

80%

80% -- marketing budget for LinkedIn B2B Institute report (2021)

Name: Marketing Budget Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-14

2021 · LinkedIn

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Attribution: LinkedIn View source

Lighthouse Research Team

Last verified: 2026-06-14 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2021

Entity

LinkedIn B2B Institute report

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

LinkedIn Primary Tier A

https://www.b2bmarketing.net/worried-about-budget-read-this/ ↗

Confidence: 53/100 Vintage: 2021 Channel: Cc Extraction

Source Article

CMOs: Worried About Budget? Read This | B2B Marketing

It’s a tough time to be a marketing leader. Digital spend is accelerating and new channels are proliferating – yet your budget is most likely reducing. Finding the right balance between brand and demand generation is hard to begin with – and changes day by day. Here’s why it’s not all doom and gloom…

Original Research

LinkedIn · Original study ↗

Methodology

LinkedIn B2B Institute report

Methodology documented

Segmentation

Channelrss_feed

Cite this stat

Plain Text

LinkedIn B2B Institute report: 80% marketing budget. Source: LinkedIn (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketing-budget-lead-generation-2021

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<blockquote cite="https://lighthousedata.io/data/b2b-marketing-budget-lead-generation-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- marketing budget for LinkedIn B2B Institute report<br><small>Source: LinkedIn (2021) · <a href="https://lighthousedata.io/data/b2b-marketing-budget-lead-generation-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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