B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3.4%
3.4% -- cost per click change for Avis South Africa paid search campaigns (2025)
Implementing ClickPatrol on Avis South Africa paid search ad campaigns resulted in a 3.4% decrease in CPC over three months.
- Vendor case study self-reported results
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ClickPatrol
Primary
Tier C
https://clickpatrol.com/case_study/avis/ ↗
Source Article
How ClickPatrol Helped Avis Increase Their Ad Conversion Rate By 123% - ClickPatrol
How ClickPatrol Helped Avis Increase Their Ad Conversion Rate by 123%
Overview
AVIS, a Global car rental industry leader, provides car rental services across multiple African countries.
With paid marketing campaigns, they primarily target the South African audience with KPIs that include CTR, CPC, C…
Original Research
ClickPatrol
· Original study ↗
Methodology
Vendor case study; CPC decreased by 3.4% after implementing ClickPatrol
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Avis South Africa paid search campaigns: 3.4% cost per click change. Source: ClickPatrol (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avis-cpc-decrease-clickpatrol
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<blockquote cite="https://lighthousedata.io/data/avis-cpc-decrease-clickpatrol" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.4%</strong> -- cost per click change for Avis South Africa paid search campaigns<br><small>Source: ClickPatrol (2025) · <a href="https://lighthousedata.io/data/avis-cpc-decrease-clickpatrol" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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