B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- cost per click change for BookIt.com (2023)
BookIt.com experienced a 30% decrease in cost per click after implementing Dynamic Search Ads.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://thesocialrook.com/2023/12/04/dynamic-search-ads-effortless-campaign-management-and-expansion… ↗
Source Article
Dynamic Search Ads: Effortless Campaign Management and Expansion | The Social Rook
As businesses strive for growth and success, the constantly evolving landscape of digital marketing, along with the increasing complexity of paid search campaigns, can be overwhelming. This is where Google Ads’ Dynamic Search Ads (DSAs) come into play, offering marketers a revolutionary way to strea…
Original Research
Google
· Original study ↗
Methodology
Case study of Google Dynamic Search Ads adoption; CPC decrease
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BookIt.com: 30% cost per click change. Source: Google (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bookit-dsa-cpc-decrease-30
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<blockquote cite="https://lighthousedata.io/data/bookit-dsa-cpc-decrease-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- cost per click change for BookIt.com<br><small>Source: Google (2023) · <a href="https://lighthousedata.io/data/bookit-dsa-cpc-decrease-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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