B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.9%
2.9% -- cost per click change for LinkedIn Ads (2020-03)
Overall cost per click for LinkedIn Ads dropped approximately 2.9% from February to March 2020.
- Data based on B2Linked's client/campaign portfolio ($1.5M spend across ~2,900 campaigns), not official LinkedIn platform-wide data.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.9%
Unit
Percentage
Data Vintage
2020-03
Entity
Sample Size
2,900
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
B2Linked
Primary
Tier A
https://linkedinads.libsyn.com/ep-32-the-effect-of-covid19-on-linkedin-advertisers ↗
Source Article
LinkedIn Ads Show: The Effect of Covid-19 on LinkedIn Advertisers
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Sep 8, 2020
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Original Research
B2Linked
· Original study ↗
Methodology
B2Linked analysis of $1.5 million in LinkedIn Ads spend across almost 2,900 campaigns; daily average cost and CTR tracked Feb 1 - Aug 28, 2020. CPC dropped 2.9% from February to March 2020.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn Ads: 2.9% cost per click change. Source: B2Linked (2020-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-ads-cpc-drop-feb-mar-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/linkedin-ads-cpc-drop-feb-mar-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.9%</strong> -- cost per click change for LinkedIn Ads<br><small>Source: B2Linked (2020-03) · <a href="https://lighthousedata.io/data/linkedin-ads-cpc-drop-feb-mar-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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