B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
21%
21% -- cost per click change for iHealth (Target Roundel Media Studio) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Roundel (Target)
Primary
Tier A
https://roundel.com/case-studies/ihealth/ ↗
Source Article
iHealth migrates platforms and reaps the rewards
Health and Wellness | Target Product Ads by Roundel™ | Roundel™ Media Studio
iHealth migrates platforms and reaps the rewards
iHealth partnered with Roundel™ to transition to Roundel Media Studio™ to maximize media impact and drive stronger business performance.
OPPORTUNITY
iHealth needed a more cos…
Original Research
Roundel (Target)
· Original study ↗
Methodology
Decrease in CPC after switching to Roundel Media Studio
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
iHealth (Target Roundel Media Studio): 21% cost per click change. Source: Roundel (Target) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ihealth-cpc-decrease-roundel-migration
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ihealth-cpc-decrease-roundel-migration" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- cost per click change for iHealth (Target Roundel Media Studio)<br><small>Source: Roundel (Target) (2025) · <a href="https://lighthousedata.io/data/ihealth-cpc-decrease-roundel-migration" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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