B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
27.7%
27.7% -- cost per click change for LinkedIn sponsored content ads (2020-04)
LinkedIn sponsored content ads saw a 27.7% drop in cost per click between February and April 2020.
- Data is derived from B2Linked client ad spend rather than platform-wide LinkedIn official figures
- Represents the drop peak in April 2020 before partial recovery
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27.7%
Unit
Percentage
Data Vintage
2020-04
Entity
Sample Size
2,900
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
B2Linked
Primary
Tier A
https://linkedinads.libsyn.com/ep-32-the-effect-of-covid19-on-linkedin-advertisers ↗
Source Article
LinkedIn Ads Show: The Effect of Covid-19 on LinkedIn Advertisers
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Sep 8, 2020
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Original Research
B2Linked
· Original study ↗
Methodology
Sponsored content ads saw a 27.7% CPC drop during the pandemic period analyzed (Feb 1 - Aug 28, 2020).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn sponsored content ads: 27.7% cost per click change. Source: B2Linked (2020-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-sponsored-content-cpc-drop-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/linkedin-sponsored-content-cpc-drop-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27.7%</strong> -- cost per click change for LinkedIn sponsored content ads<br><small>Source: B2Linked (2020-04) · <a href="https://lighthousedata.io/data/linkedin-sponsored-content-cpc-drop-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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